Hello? Do you answer your phone?

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Several years ago our basement flooded on a Sunday. Calling through the phone book, the first place that had a human answer the phone got the job. I left messages in voice mail boxes, but kept calling competing damage restoration companies until a human answered and provided me with some assurance that they could help. There were companies spending thousands of dollars on Yellow Pages ads, but not answering the phone. That just doesn’t make sense to me. Those companies CAN respond quickly. Many of them called me back within a few hours to offer their immediate assistance, but it was too late.

Here’s Geek Brigade’s strategy for grabbing every single prospect phone call and converting them to a customer before they call our competitors:

1.) Every time someone calls Geek Brigade, all phones in the office ring, as well as all cell phones owned by technicians in the company. Every time! 24/7! The caller ID specifically let’s us know it’s someone calling Geek Brigade. We try to answer it. The caller only hears “ring tones”. We could play a message for them, or an auto attendant that invites them to hear our dial by name directory, but we’ve found prospects like to hear the phone “ringing”.

2.) That’s our first line of defense up there. After that, we want to play a message letting the caller know we really are a 24/7 operation, but we need a little more time to get to them. This message says something to the effect of: “Thanks for calling Geek Brigade, this line is answered 24/7. If you’re calling about XXXX, press one. If you’re calling about XXXX press two. If you’re calling about XXXX, press 3. If this is an emergency, press 4 to have a technician dispatched to your location.”

Each key press is routed differently, based on time of day, urgency, etc. The caller hears ring tones. Remember, that’s what they want to hear. In almost all instances, all our phones ring again, but so does the phone number of our answering service. We program our system to show different caller IDs based on what they pressed. If it’s an emergency, for example, we know… The answering service is our last resort. If after all this time (30-40 seconds) we can’t get to the phone, the answering service takes over and answers “Thanks for calling Geek Brigade, how can I help you?”. They take the message, assure the caller we’re working on it, then sends the message to us via SMS Text and Email. They charge us less than a buck to do that. LESS THAN A BUCK!

After all the time, effort, energy and money we spend getting the phone to ring, this is well worth it. Do you have a similar strategy? I would love to hear about it and bounce ideas off you. If you need help designing a system like this for your business, I’m glad to help with that too.

Register Tapes Unlimited – Grocery Receipt Advertising Doesn’t Work

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Many of our fellow business owners have shared with us statistics with regard to the success and failure of different advertising campaigns.  When approached by Register Tapes Unlimited, we were convinced by Derrick Gentry this medium could work for us.  We’re reporting the results now.  9 months in, not a single response. The same offer has brought in multiple responses with other advertising mediums, but on the back of a Kroger receipt, it’s completely ineffective. To make matters worse, RTU insisted we sign a one year contract.  It’s almost as if they knew it wouldn’t work… Take our advice:  If a vendor is confident in their product, they won’t need to lock you in to a long term deal…

More Info:

BBB F Rating

http://www.ripoffreport.com/reports/directory/register-tapes-unlimited

http://www.topix.com/forum/houston/TSRAQQNGI7S0N8L6F

 

 

 

YOUR monthly email newsletter might look ridiculous

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If you’re still reading, I’m supposing you like this new format.  Let’s pile on.  Check out this monstrosity from my friends at the Indianapolis Indians.  Good effort guys, I’m sure it’s beautiful, but how many people see this and click “show images”?  I’m experimenting with a new monthly email format.  It’s going to look pretty much like most of the other emails I send on a daily basis.  I’ll let you know how it goes.

FBI Virus. This is a fun one.

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Many customers are bringing us infected computers that look like this.  The virus writer, or the “FBI” has locked the computer because of criminal activity.  Sometimes, they’ve actually used your webcam to take your picture!  (Side note, we’re seeing more and more people covering their webcams with tape…)  The most important thing for you to know is this:  When you bring your computer to me, you don’t have to confess your crime/sins.  This virus can affect anyone, doing anything.  Enough said (=  We’ll take care of it swiftly.

You don’t have to have an expensive on-premise server to have corporate grade Outlook functionality. (Email, Contacts, Calendar)

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I’m a geek, so I try just about everything new under the sun.  I began using Exchange about 10 years ago and NOTHING since has done more for my sanity and productivity.  Everything I do related to email, contacts, calendar and tasks syncs across all my devices and I have access to all those things from any device or anywhere in the world.  Some people we speak with don’t exactly know everything Outlook is capable of when connected to an exchange server.  Others used it within a larger company at one time, but now they’re out on their own in a smaller business, and they think an expensive on-premise exchange server to have all that functionality.  For the last several years, several companies have been hosting exchange in the cloud and selling access on a per mailbox basis.  Microsoft itself is now in the game, with an offering as low as $4 per month per mailbox. If you’ve got Comcast Business Class internet service, you’ve got 8 free mailboxes!  Do it now!  You won’t regret it.

Don’t use your internet provider’s default email address for business

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For that matter, I’d really like to see you stop using it for personal communication too!  It’s probably already too late, but hundreds, if not thousands of your contacts have been coming to know you as something@comcast.net or something@sbcglobal.com.  What happens when you want to change providers?  You have to change email addresses.  If it’s just for personal use, go grab a free account at gmail.com, hotmail.com, or yahoo.com.  Then forward all your mail from your current address to that new one.  If you have a company or a brand to represent, you should be using yourname@yourcompany.com.  If you’re a really big deal, perhaps your name IS your brand.  In that case register a domain like yourlastname.com, and start using yourfirstname@yourlastname.com as your email address.

As an added benefit, you’ll enjoy better redundancy.  If you’re currently pulling all your mail OFF the server and into something like Outlook or Thunderbird, you’ll lose all your mail if you lose your computer for any reason.  (Fire, flood, theft)…

Now offering same day Laptop Screen Replacement!

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Big news announced today.  After 2 years of making customers wait 3 days for laptop screen repair (awful!), Geek Brigade has secured the necessary inventory in our Greenwood computer repair service center to offer same day laptop screen replacement to 90% of our customers!  Check out the link below.

http://pc-repair-indianapolis.com/laptop-screen-repair/

Website Launch for Engage Conference

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Really excited to launch this website for the Engage Conference today!  The Engage team is awesome to work with, and the end result is, in my opinion, spectacular!

HP Compaq Refurbished Laptop with Windows 7 Pro, Office 2007, 3GB RAM, DVD-RW, 15.6 Inch Screen – Includes Laptop Bag

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We have secured a large number of corporate grade off-lease computer and each has been refurbished and tested by our technicians.  They have great specs, and are much higher quality than those sold at consumer big-box stores.  Each also has a licensed copy of Microsoft Office, which is a $199 value by itself!  

Specifications of the HP Compaq nc6320 computer are listed below:

  • Intel Core 2 Duo 2.0 GHz  
  • 3GB (3072MB) DDR2 RAM
  • 80GB Hard Drive
  • DVD-RW Drive
  • Broadcom NetLink Gigabit LAN
  • Intel 3945 ABG Wireless
  • Intel Integrated 945 Express Video (64MB)
  • 15” Display

Each desktop computer comes loaded with the following software:

  • Windows 7 Pro (licensed)
  • Microsoft Office 2007 (licensed)
  • Windows Media Player 11
  • Internet Explorer 9
  • Adobe Reader 9
  • Adobe Flash Player 10

While supplies last, each will come with a laptop bag.

$249.00

90 Day Warranty
Ask About Our 1 year Extended Warranty

317-622-8602
Geek Brigade
520 N SR 135, Ste E
Greenwood, IN 46142

Mon, Tue, Thru, Fri 9am-9pm
Wed 9am-7pm
Sat 9am-12pm

 

Daily Tech Tip – Mouse Jumping Around While You Type?

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If your cursor seems to jump around the screen a lot and messes up the document you are working on while typing on your laptop, your wrist may be bumping the mouse pad. Turn it off if you don’t use it, or use a program called Touch Freeze just while you’re typing.

RSS Threats

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